Paper 1, Question 4, Section A: Media AUDIENCES
(Bitesize) (Link)This is a stepped question that will ask you about how the text is specifically targeted at an audience.
Important theories include:
Blumler & Katz Uses & Gratifications (Bitesize)
Young & Rubicam's 4 Cs (Bitesize)
Income Bracket & Status (Bitesize)
Stuart Hall's Reception Theory (Bitesize)
Active & Passive Audiences (Link)
Encoding & Decoding
2 Step Flow Theory (Link)
Maslowe's Hierarchy of Needs (Link)
Gerbner's Cultivation Theory (Link)
Dominant Ideologies (Bitesize)
Laura Mulvey's Male Gaze (Link)
Barthes Enigma Code (link)
Richard Dyer's Star Theory
Important theories include:
Blumler & Katz Uses & Gratifications (Bitesize)
Young & Rubicam's 4 Cs (Bitesize)
Income Bracket & Status (Bitesize)
Stuart Hall's Reception Theory (Bitesize)
Active & Passive Audiences (Link)
Encoding & Decoding
2 Step Flow Theory (Link)
Maslowe's Hierarchy of Needs (Link)
Gerbner's Cultivation Theory (Link)
Dominant Ideologies (Bitesize)
Laura Mulvey's Male Gaze (Link)
Barthes Enigma Code (link)
Richard Dyer's Star Theory
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HOW TO REVISE
Step 1 = For all 4 texts, complete the cloze worksheets Step 2 = Go to the website for each of the texts and make notes on the home page and at LEAST one other page, noting how they appeal to the target audience. Step 3 = Now highlight all media language you use and media theory you have used in different colours: are there enough? Can you add any in? Step 4 = Try to answer the sample exam questions Step 5 = Go through your practice answer & highlight media language and media theory. Add more in if there is not enough. |
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